HELLO
WORLD!

As someone who appreciates the craft of arts with a business-driven mindset, I am interested in exploring a space where these fields lie and integrating them where necessary to deliver innovative and unique solutions.

With over two years of professional experience in marketing and academic experience in media production, I bring diverse business acumen and competitive skills in media arts. At SFU Beedie School of Business, I am an active member of the community by participating in various unique opportunities such as being a selected international case competitor to represent the school at three global international case competitions, along with various leadership positions at multiple student organizations, where I led various multiple media projects and innovative marketing campaigns that involved graphic design and video-making.

Through my time at the School of Interactive Arts and Technology, I led four student film projects where I served in various roles including: screenwriter, director, producer, editor, and cinematographer. These projects span from drama, comedy, to documentary. I also possess skills in sound design and mixing with high-quality projects gained from a sound design course.

I invite you to browse through my personal media gallery and explore some of my proudest works and projects. Interested in collaborating? Let’s get started!

Areas of marketing that I’m experienced in:

• Product marketing (GTM, pricing, persona development, user journey road mapping)
• Customer marketing (lifecycle management, retention, CRM)
• Digital marketing (creative campaigns, influencers, omnichannel)
• Growth & performance marketing (SEO, paid social, email, partnership)
• Branding (brand development, rebrand)

Industries of interest:

• Media & Entertainment
• Technology & Science
• CPG (electronics, apparel)
• E-commerce retail
• F&B