Project type: Pro-Bono Consulting @ BrandStorm Case Competition (hosted by SFU Beedie’s Student Marketing Association)
Client: Cloud Advisors
Role: Team Lead, Strategist, Designer
Skills: Marketing Strategy, Graphic Design, Social Media Campaign, Website Content Optimization
Timeline: September 2022
Result: Third Place
Description: CloudAdvisors is a start-up that aims to provide an innovative service to connect businesses with their employee benefit plans. The client faced challenges with their marketing efforts as they had three distinctive customer segments, who were typical not receptive to changes. Our recommendations included an educational social media campaign aimed to inform their audience and drive website traffic, which ultimately helped increase brand presence and boost conversion.
