< Business Projects

FREESIA
SOAP

Go-To-Market Entry Strategy

Project type: Pro-Bono Consulting @ SFU Marketing Accelerator Program 2024

Client: Freesia Soap Company

Role: Team Lead, Consultant, Designer

Skills: Marketing strategy, graphic design, content marketing, customer research, e-commerce, funnel marketing, SEO

Timeline: February 2024

Result: First Place in the Cohort

Description: Freesia Soap Company represents the dedication and passion of a one-woman team committed to handcrafting exquisite, natural soaps for everyday luxury. Andrea Sinclair faced challenges with a weak social media presence and low e-commerce sales conversions, affecting audience engagement and website traffic. Our recommendations included digital content marketing, customer loyalty program, and sale channel expansion.