< Social Media Projects
SFU BUSINESS ADMINISTRATION STUDENT ASSOCIATION

Project type: Extracurricular Activity

Client: SFU Business Administration Student Association (BASS)

Position: Marketing Coordinator

Timeline: 2021-2022

Skills: Marketing Strategy, Graphic Design, Social Media Campaign, Event Coordination

Social Media Posts

Roles: Concept Ideator, Graphic Designer, Caption Writer

BASS Celebration Gala (BCG) Campaign

Roles: Concept Ideator, Graphic Designer, Creative Lead

BCG is an annual celebration event hosted by SFU BASS and the Beedie School of Business, which recognizes outstanding individuals and student organizations within the business faculty. Our marketing team was tasked to ideate an updated brand visual and execute a social media campaign, aimed to boost event awareness and ticket purchases. The process started with brand visual development – we decided to tap into the 1920s looks as inspirations to position BCG as a high-profile, classy event.

Brand Visual Development & Early Mockups

BCG brand visual development mockups

Social Media Campaign

Marquee Poster & Other Collaterals

BCG campaign collateral BCG marquee poster and collaterals