Project type: Pro-Bono Consulting @ SFU Marketing Accelerator Program 2024
Client: Vessi Footwear
Role: Team Lead, consultant
Skills: Marketing Strategy, Graphic Design, Social Media campaign, Customer research
Timeline: March 2024
Result: Second Place in the Cohort
Description: Vessi has achieved success in Canada due to its innovative products and robust online marketing. The company is now seeking to extend its reach in the US market, building upon its existing presence. Teams were tasked to develop a 6-month Integrated Marketing Communication plan that would help Vessi in its goal to identify key areas of market entry in the US while being wary of the existing competition and creating a strong brand awareness campaign.
